It’s no secret that a website is the backbone of any modern business. A web page is not only the front door of your company but it also serves as your (online) business card on the web.
If you want to grow and spread your business, having a well-designed website is an absolute must. Creating a unique and compelling page will contribute to the success and development of your company. On the other hand, if your business has a slow and cluttered site, it can severely damage both your reputation and revenue.
Unfortunately, many people choose to make their sites without professional assistance and by themselves, which leads to many mistakes and lost profits. Common web design mistakes can quickly derail even your best efforts.
Therefore, today we will sort out the main mistakes in making a modern website, without mentioning that it must be suitable for every (mobile) device. We know that already!
The most common website mistakes
There are a number of factors that can make the user experience of your website viewers unpleasant and difficult. If your site is difficult to navigate or doesn’t seem trustworthy enough, it can have a negative impact on your target audience. Here are some of the most common mistakes that can prove detrimental to your online presence:
Overly engaging and confusing design
The design of your website is an extremely important part of the first impression your visitors will have of your business. If your visitors can’t figure out what it’s about within seconds of landing on it because your design is confusing and unclear, they’ll leave. But that’s not all. If it is cluttered and intrusive, people visiting your site will spend very little time on it and will quickly look to your competitors for a solution to their problem.
To make the perfect first impression, try creating a minimalistic feel by keeping your page clean and simple. Aim to use only elements you need to ensure they don’t slow down your website loading for your audience. Provide useful information to the visitor, but without overdoing it. Highlight the main elements of your website that you want him to see. Use beautiful and professional photos to achieve the desired feel.
Lack of customization and color scheme
In order for your website to stand out from the crowd, it’s a must to invest some time into customizing and branding it to look and feel like your brand. Your ultimate goal is to create a page that is easily recognizable in the eyes of both new and old customers.
If you’re using an off-the-shelf website builder, your site is most likely a theme that you may not have much control over, especially if you don’t have the necessary technical skills. This can limit the ways you can customize it. However, there are still a few things that you can change to make your website more about your company’s culture and personality.
An excellent way to start this process is to choose a color scheme for your website and stay consistent with it. Choosing colors for your page design is critical to your online success. It is always a good idea to use the colors of your logo as a base or research the best color combination for your industry.
Use colors to evoke emotion or direct your visitors’ attention to a special section of your website. But don’t make it too colorful. It is recommended to use between 3 and 6 colors for each site. Excessive use of colors will spoil the aesthetics of the site and make it more difficult to navigate.
Bad font choice
Choosing a font for your page appears to be an easy task, but this is never the case. If your font looks weird, unreadable, too small/big, or funky, your bounce rate will be higher compared to other websites in your industry.
Using an obscure and poor font can seriously damage your company’s reputation and capital. Especially if it is not compatible with the browser your audience is using. Picking an inappropriate font for your site can turn away a huge portion of your visitors.
Typographical errors can be noticed in several ways:
- If your text is too small to read or too large to fit on your website.
- If you use too many different fonts that add chaos and disunity to your page.
- If you’re using random fonts that don’t match the theme you’ve chosen for your website.
- If you use fonts that are not displayed correctly by the browser you are using.
Each of these mistakes is off-putting to the user and can cost you more than you realize. Therefore, if you are serious and want to develop an online presence, you need to find a font that will look good visually on any device without creating unnecessary problems for the user.
Choose one main font to cover the larger texts and headings of your web page. Let it reflect your identity and uniqueness. Next, select a secondary font. You will need it for longer and larger paragraphs and articles on your website. Find a font that is clean and easy to read. If you want to emphasize a particular element of your page, such as a CTA (call-to-action) button, you can experiment by adding a tertiary (accent) font to your page.
One of the most common problems in web page development is a poorly configured navigation menu. Navigation problems can be disastrous for your website’s popularity. The wrong navigation structure on your page has the potential to drive away all your visitors because the user experience does not meet their expectations or does not meet the minimum requirements for running a site nowadays. This can bring a lot of problems to your business without you even realizing it. Especially if your website visitors have difficulty finding your search bar or main menu.
To provide a comfortable and pleasant experience for every user who visits your website, make sure that the navigation menu and search bar are easy to find from any type of device.
No Call To Action (CTA)
Visitors to your website go through various steps and stages while browsing it. It’s a marketing and sales funnel that turns your leads into leads. That’s why having a CTA (Call To Action) button that leads to a very useful link always helps.
Adding a call-to-action (CTA) with appropriate lead-in text allows your visitors to focus on the next step your website offers. Use content that describes the value of your products or services along with a compelling Call To Action (CTA) to attract as many viewers as possible.
If you have a persuasive approach, a decent proportion of your site visitors will follow where your message leads. Not having a call to action accompanied by a button or link will cost you a lot of potential opportunities.
Your company’s website is one of your most valuable assets. So, you have to put in a lot of work and effort to keep it fresh and exciting. Try to put yourself in your visitors’ shoes. This is how you will best understand how to create an excellent user experience that brings you success.
If you suspect you’re making some of these mistakes, the first step is to discover them. If this is not your strong side, contact us and we will help you give a new look to your website.