Everyone has heard of Social Media. From Facebook and Instagram to TikTok and Pinterest, these digital platforms provide unprecedented opportunities for business owners.
Social Media is one of the most important aspects of digital marketing. With proper management and skillful marketing tactics, all of these platforms can revolutionize the way your business operates.
From getting more exposure for your brand to building a credible company online, social networks can offer a new approach to doubling your business’s income. And if that isn’t convincing enough, recent years have shown that they aren’t going anywhere. On the contrary, these platforms are gaining more and more popularity among different age groups.
So businesses without an online presence are not only missing out on opportunities to scale and grow their revenue but are also at a distinct disadvantage in today’s world, especially if their competitors are using the web space.
When it comes to using these social networks, many companies fail to achieve any success due to a lack of preparation, knowledge, or time. What are social networks? And why do they occupy such a special place in the modern business world?
In this article, we will look at the most important applications of Social Media for one company.
What are social networks?
A social network is a computer-based technology that facilitates the sharing of information and ideas through the use of virtual networks. They provide easy and fast electronic communication between users online and also facilitate the broadcasting and sharing of content, such as images, videos, messages, and sound files, to a wider audience.
There are hundreds of different social networks today. Some of the most famous and familiar ones in our area are Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Twitter.
How to choose the right Social Media platform?
If you’re considering getting your business on Social Media, one of the most important things to research is which platforms are best for your professional growth.
Each network has its strengths, missions, and goals, as well as a unique audience. So not every Social Media is suitable for every type of business. It is best to invest the necessary time and skills to discover the platforms where you will reach your target audience.
To get a better idea of each social network, here are some of the global statistics for the most popular platforms right now:
Facebook has over 2.8 billion monthly active users.
Having a Facebook business page is a must for every company. It allows you to find new potential customers with the help of paid ads, and constant support and social posts allow you to stay current with your current audience.
Instagram has over 500 million daily active users.
Instagram is the perfect place to create better relationships with your customers. According to a study, this platform stands out from the rest, with increased user participation and higher engagement than any other social network. Instagram is the perfect platform for online businesses that want to share their services and showcase their products.
LinkedIn has 310 million monthly active users, about 40% of whom visit the site daily.
LinkedIn is the most preferred social network for B2B marketing. The platform is ideal to build and strengthen your professional network as well as attract the attention of potential customers, partners, and employees. LinkedIn is twice as powerful a lead magnet for attracting new clients as Facebook and Twitter.
Twitter has almost 200 million daily active users, 69% of whom are male.
Twitter is the best platform to start a conversation and strengthen the relationship with your customers. One of the main advantages of this Social Media is the quick and easy connection between brand and customer, sharing current news or expressing a voice on larger topics.
Pinterest has almost 478 million monthly active users, 60% of whom are women.
People use Pinterest to find new delicious recipes, find inspiration, and share fun photos. But a large number of users also use the platform to find things they want to buy. This gives every B2C business a unique opportunity to multiply their profits.
How to use Social Media to grow your business?
Similar to creating your own website, social networks work tirelessly and non-stop for you. They are your portrait in the digital world. But how exactly does social networking help your business?
It helps you stay current
It’s only a matter of time for any business to realize that Social Media is one of the easiest ways to stay relevant with your customers. These platforms enable a unique interaction between business and customer. They provide an easy way to reach your audience with current exclusive offers and promotions, new products, or any other news surrounding your company. As a result, larger companies take advantage of these media by trying to promote their social pages, creating constant new content (posts) for their customers, and emphasizing strong communication and relationship with customers.
Improves your reputation online
If you’ve been a part of the business world long enough, you probably know exactly what negative reviews can do to your reputation. In fact, one negative comment can cause more damage than 10 positive ones.
Such negativity can easily destroy the image of any business, which often leads to a decrease in sales. That’s why maintaining a positive image is very important to your company’s reputation. And what better place to manage your reputation than Social Media?
Social networks are where the majority of online users spend their free time. By constantly maintaining your social pages, these platforms help you build a good business reputation and a positive image for your business.
Allows extremely detailed ads
If your business relies solely on traditional marketing, it can make it extremely vulnerable and outdated compared to your competition. But by introducing it to the world of Social Media, you will be able to improve your marketing efforts.
Having a Social Media presence will also make it easier for customers to find your products and learn more about your services. To a large extent, this is done by creating and maintaining advertising campaigns.
With the help of paid advertising, companies can use these social platforms to reach more people for less money. Advertising campaigns can be used by businesses to achieve various marketing goals. From collecting leads to doubling your website traffic, each platform offers new ways to achieve your business goals.
But it’s not just about paid advertising. Social networks offer new ways to grow your business organically. Using smart marketing tactics to create compelling content and connect with your audience will help your business grow in the right direction.
Today’s businesses recognize the power that social networks hold. This is because all of these platforms have a huge impact on the purchasing decision of consumers.
All popular social networks offer new marketing opportunities. A business can use Social Media to direct consumers’ attention to personalized offers and discounts in order to attract more buyers. But in order to dramatically increase their sales, every business must be willing to invest and test different advertising campaigns until they find the one that gives satisfactory results.
If you are looking for more profits, creating personalized ads and remarketing campaigns will help you reach new people who have either had recent contact with your company (visited your site) or have similar interests to your audience.
It humanizes your company
Nowadays, any business can use social networks to humanize its brand and build more meaningful connections. Social Media provides an opportunity for any company that wants to create a more personal approach and connect with its audience. Humanizing your brand shows that there are real people behind your company, allowing for more trust to be built between you and your customers.
It reminds people of you
Constantly creating new content in the form of videos, photos, articles, or text posts helps people remember your brand. This can be a key influence on the decision-making process later on.
Social Media has the potential to change your business forever. Today, it is becoming increasingly unusual to find a company without a presence and strategy in at least one of the most prominent media. Choosing the right platforms helps you reach your target audience, and having a detailed strategy for each one is at the heart of building a successful brand online.
If you don’t know where to start, don’t hesitate to contact our experts.